Reaching your video campaign goals with tailored and optimised impact
Ozone’s Premium Web Video offering enables brands to reach more online users, more often by delivering video assets within premium environments at platform scale.
As is the case with all digital advertising campaigns booked with Ozone, brands are assured their activity will only ever appear across our extensive list of almost 200 premium domains, which is completely free from long-tail and MFA sites.
Featuring a host of show-stopping online video formats, including Pre-Roll, Outstream and In-Banner, Premium Web Video now also stars non-skippable Publisher YouTube, which extends campaign reach to premium audiences on the video-sharing platform.
Our fully transparent and flexible video solution delivers completed views and real-world engagement. Deployed within premium, editorially-governed environments, video is also proven to drive attention, generating significantly more attentive seconds per 000 impressions, according to Lumen
Furthermore, Premium Web Video campaigns running multiple video formats achieve more cost-efficient reach and deliver consistent frequency to unique users compared to those using a single video format, internal testing shows.
Through a combination of premium video formats, Ozone can achieve any objectives, from VTR to brand lift, as these campaign case studies highlight:
Premium Web Video is a streaming success.
The full use of formats within Premium Web Video drives incredible results for a leading streaming service, over and above one video format in isolation…
- 26% increase in unique users
- 13% increase in frequency
- 2.5x more likely to subscribe to the streaming service
- +6.2% increase in overall brand lift
TUI and Visit Morocco partnership takes off
Our Premium Web Video campaign to promote TUI Group’s partnership with Visit Morocco drove incredible results, building awareness and consideration to grow holiday sales…
- 1.5m Unique users reached across core targets
- 92% Viewability, +31% above agency benchmark
- 73% Pre-Roll Video completion rate, +13% above the industry benchmark
- 21% increase in users saying they are more likely to book with TUI
View more Premium Web Video collateral here. If you’d like to know more, please get in touch with the team using the button link below…
