Complementing YouTube with Ozone’s Premium Web Video
YouTube’s rise to the UK’s second-most-watched media service, according to Ofcom, marks a seismic shift in video consumption. But Barb’s new reporting highlights a challenge: the majority of YouTube’s top TV-viewed channels are children’s content, potentially limiting effectiveness for brands targeting adult, high-value audiences.
Complementing YouTube’s unmatched reach, Ozone’s Premium Web Video gives advertisers access to high-value adult audiences at scale, exclusively across ~200 trusted domains, and featuring Pre-Roll, Outstream, In-Banner, and non-skippable Publisher YouTube, across 30+ publisher channels.
Results that speak for themselves
From travel to streaming to charity, Ozone Premium Web Video consistently delivers measurable outcomes:
Charity ROI campaign
- i170 ROI for one-off donations vs. i104 TV
- i156 ROI for new repeat donations vs. i115 TV
- i17 spend index vs. i270 TV (far more cost-efficient)
- 73.8% VTR, beating benchmarks by +5.5%
Streaming service campaign
- +26% unique users
- +13% frequency
- 2.5× more likely to subscribe
- +6.2% overall brand lift
TUI x Visit Morocco
- 1.5M unique users reached
- 92% viewability (+31% above agency benchmark)
- 73% Pre-Roll completion (+13% above industry benchmark)
- +21% uplift in booking intent
These case studies show Ozone Premium Web Video drives attention, engagement, and business outcomes more efficiently than single-platform or single-format campaigns.
View more Premium Web Video collateral here. If you’d like to know more, please get in touch with the team using the button link below…
