The Ozone View leads every issue of The Pivot, our publisher newsletter. In a nutshell, it’s our take on industry developments and opinions from across digital media, from publisher strategies to innovations from ad tech.

Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.

Our latest insight feature focuses on how travel’s bounce back in 2023 is set to continue next year. We’ve looked at audiences and when they are most likely to engage with our travel editorial to help inspire brand campaign planning in 2024.

Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.

Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.

Ozone has announced the promotions of Bryan Scott and Matthew Townsend to Chief Marketing Officer and Chief Product Officer respectively.

The innovation – designed to help publishers maxmise the value of their digital assets – has received two other commendations […]

Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.

South Africa made history at the Rugby World Cup last week to win back-to-back championships and lift the Webb Ellis Cup for a record fourth time. During the championship, Rugby’s share of total Sport engagement has doubled to a 12% overall share as interest has intensified as the tournament unfolded.