April springs on marathon growth
April fired the starting gun on the year’s second quarter – and with springtime already sprung – reader engagement with content associated with the new season bloomed across Ozone’s Premium Web platform.
The Audience Connection Platform
April fired the starting gun on the year’s second quarter – and with springtime already sprung – reader engagement with content associated with the new season bloomed across Ozone’s Premium Web platform.
Learning from the past to succeed in the future was the subject of a joint discussion between our COO Danny Spears and ad tech leader Julia Shullam at Navigator NYC in early May.
A series of seismic political events drove significant reader engagement with Politics last week, with more than 65m page views for the content up by almost a third. With a UK General Election and a US Presidential Election to come in the second half of 2024, more growth is on the way.
With a variety of sporting disciples in action in the past seven days, reader engagement with Sport content across the Ozone Premium Web platform continues to ride high. Last week, interest in Rugby, Snooker, Darts and Football, as the regular season reaches its dramatic conclusion, drove the category to growth.
Last week, the London Marathon fired the starting gun on anticipated reader engagement growth with Healthy Living content, driven by 3.8x higher Running topic page views. Expect further growth for the content across the spring and summer months.
New partnership with global publisher Dow Jones brings the UK audiences of The Wall Street Journal, Barron’s and MarketWatch to Ozone’s Premium Web digital advertising platform for the first time.
From the best music festivals and cultural events to the biggest global sporting occasions, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Part two of our summer insights series has more has more.
Last week, reader engagement with Healthy Living content grew on the Manchester Marathon, London Marathon build up and Russ ‘Hardest Geezer’ Cook’s epic run across Africa. There was growth too for Sport, with The Grand National and the Masters Tournament increasing page views for Horse Racing and Golf.
Last week, the ongoing Easter holidays continued to drive reader engagement with content areas across Ozone’s Premium Web platform, as online consumers sought out ways to spend time off. There was seasonal growth for Movies and Travel content as a result.
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