The Audience Connection Platform
Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.
Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.
Ozone has announced the promotions of Bryan Scott and Matthew Townsend to Chief Marketing Officer and Chief Product Officer respectively.
The innovation – designed to help publishers maxmise the value of their digital assets – has received two other commendations […]
Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.
South Africa made history at the Rugby World Cup last week to win back-to-back championships and lift the Webb Ellis Cup for a record fourth time. During the championship, Rugby’s share of total Sport engagement has doubled to a 12% overall share as interest has intensified as the tournament unfolded.
We’re delighted to announce a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
The Ozone View leads every issue of The Pivot, our publisher newsletter. In a nutshell, it’s our take on industry developments and opinions from across digital media, from publisher strategies to innovations from ad tech.
With the Indian summer well and truly over, readers up and down the country have been turning to our publishers for top Autumnal tips for their homes. Whether it’s great gadgets, household hacks or energy efficiency, engagement with Home & Garden content has increased by +13% week on week, to levels not seen since the early summer.
