The Audience Connection Platform
The holy month of Ramadan began last week on Wednesday. With British Muslims nationwide observing four weeks of prayer, fasting and nightly feasts, we saw engagement with our Religions & Spirituality content grow.
Love Island’s winter run ended last week to once again boost reader engagement with our Television category. Interest in the ITV2 show typically grows Reality TV topic page views by as much as 50%. Our latest Reading the Nation has more.
A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.
Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.
From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.
Ozone has announced a new pilot partnership with Mail Metro Media, bringing even more of the UK’s best known and most engaging media brands to the premium publisher alliance.
Stephen Windegaard has been appointed to the new position of Programmatic Sales Lead. Reporting directly to Craig Tuck, Chief Revenue Officer, Stephen will be responsible for building and nurturing Ozone’s relationships with the programmatic operations and trading desks of UK agencies and advertisers.
Our Shopping content enjoyed its highest ever seven day engagement figure last week, with interest in Grocery Shopping for Pancake Day a big page views driver. Expect more seasonal shopping growth with Mother’s Day and Easter coming up in the next six weeks.
Last week, our Television content enjoyed its highest levels of engagement of the year. With reader interest high in the biggest telly events, our publisher content is a key way for readers to extend their viewing passions beyond the box.
