Driving brand building measures is essential in the highly competitive car market, and working with Ozone one of the world’s most recognised car brands experienced a 6.3% point total brand lift during the campaign, with a +15% increase in action intent.

The Ozone Project’s CEO, Damon Reeve, talks to Campaign about how keyword blocking pushes advertisers into the long-tail of unregulated content…

By partnering with a leading financial provider, Ozone was able to deliver a 24.5% point brand uplift across this campaign while beating video VTR benchmarks by +20%.

Insights from leading eye-tracking specialist, Lumen Research has shown display ads on Ozone receives +60% more attention versus other digital inventory, with outstream video receiving +46% more attention.

Working with one of the UK’s leading flight and tour operators, Ozone delivered an exceptional campaign that drove 3x ROI, a 9.2% point brand uplift, while meeting performance targets of 75%+ viewability.

In Q4 2018 The Ozone Project ran a six-figure campaign with Dunelm, the leading home furnishing retailer. Ozone’s precise targeting and audience modelling increased brand consideration by 8%, brand preference by 13% and intent to buy by 22%.