The Audience Connection Platform
The Grand National – British horse racing’s biggest single race – took place on Saturday, 15 April. Interest in the race increases weekly page views for Sport by an average of +10%. Reading the Nation has more.
The Coronation of King Charles and Queen Camilla takes place next month and – as we saw with last year’s Platinum Jubilee – our premium publishers and nationwide audience are gearing up for this historic occasion.
Easter week came with a couple of gloriously sunny days which can only mean one thing Brits – get outside, spring clean and get the house and garden in order. Reader interest in every area connected with sprucing up the home increased and we expect to see similar engagement during the May bank holidays.
Engagement with our Travel category grew to its highest weekly level since last August as the Easter holidays began, with topics including last-minute locations, road and rail travel, and travelling with children all driving growth.
British sporting obsession The Grand National takes place in mid-April and we see interest in our Horse Racing content jump. With engagement growth in the week the race takes place expected to be significant, we take a look at the impact of British horse racing’s biggest single race.
The holy month of Ramadan began last week on Wednesday. With British Muslims nationwide observing four weeks of prayer, fasting and nightly feasts, we saw engagement with our Religions & Spirituality content grow.
Love Island’s winter run ended last week to once again boost reader engagement with our Television category. Interest in the ITV2 show typically grows Reality TV topic page views by as much as 50%. Our latest Reading the Nation has more.
A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.
Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.
