Powering and empowering the Premium Web
At our most recent Top Table event for advertisers, we were delighted to welcome Lisa Smosarski, from The Stylist Group, and Beth Gordon from The Independent to discuss how premium publishers campaign for good. In this short write-up, Jhan Hancock-Rushton Ozone’s Client Director, reflects on key takeaways from the event.
It’s on! Last week, a soggy UK Prime Minister Rishi Sunak addressed the nation in the pouring rain outside 10 Downing Street, calling a surprise, snap summer election. With parties from across the political spectrum hitting the campaign trial between now and then, expect reader engagement with Politics to continue to gather momentum.
Go global with Premium World, our new multi-market new multi-market service created exclusively for international planning and buying teams, helping them to activate digital advertising campaigns in multiple markets.
As part of our 2024 partnership with leading ad tech and digital media consultancy Beeler.Tech, we’ll be attending the Navigator London event on Tuesday, 11 June – and we’d love for our UK publisher partners to join us
Boxing’s biggest night – as Britain’s Tyson Fury lost out on the unified world heavyweight championship crown to the brilliant Ukrainian boxer Oleksandr Usyk – drove Boxing page views to 6.5x growth week on week as well another knockout week for the Sport across Ozone.
Having debuted in the list in 2023, Ozone has climbed a further eight places this year in the coveted list of the top 100 places to work in adland.
Last week the 68th edition of the ever popular Eurovision Song Contest – which was won by Switzerland’s Nemo – took place to drive anticipated reader engagement with Music & Audio and Television content as pop-loving Brits tuned into one of music’s biggest annual parties.
April fired the starting gun on the year’s second quarter – and with springtime already sprung – reader engagement with content associated with the new season bloomed across Ozone’s Premium Web platform.
Learning from the past to succeed in the future was the subject of a joint discussion between our COO Danny Spears and ad tech leader Julia Shullam at Navigator NYC in early May.
