Ozone and Yahoo announce a new partnership offering DSP buyers using the direct-to-publisher supply path, Yahoo Backstage, access to Ozone’s UK audience across 20 leading premium publisher groups

Taylor Swift’s Eras tour touched down at Wembley Stadium last week as the UK summer finally began. Spotted among the crowds of Swifties were celebrities, including the Starmers – Sir Keir and wife Victoria – to boost reader engagement with Music & Audio.

On Thursday, 20 June we celebrated EURO 2024 at our own festival of football – EUROZONE – with almost 200 of our favourite advertiser and publisher partners. The full-house event featured a special screening of England’s group stage match against Denmark.

The sun might be struggling to come out to play, but sport’s summer sizzler is finally here. Last week’s hugely anticipated kick off for the men’s European football championships boosted reader engagement with our publishers; premium Football punditry. Plus, we have more 2024 Election Insights.

Ozone has commissioned PwC to independently verify the ‘Premium Web Methodology’, the operating principles that underpin the premium publisher alliances’s digital advertising platform, providing a best practice framework for success in the first-party web.

Today, Ozone – the premium digital advertising platform built for brands by publishers – has announced a new partnership with […]

Interchangeable weather aside, Taylor Swifts stormed Edinburgh last week to begin the UK leg of her Eras tour and start the summertime countdown. Elsewhere, Politics continued to grow as the 2024 UK Election entered its third week. Our latest Reading the Nation has more.

Pride month began on Saturday, 1 June to drive reader engagement with related content across the Premium Web, including LGBTQ+ Life and Weddings – more than a decade on from the Marriages (Same-Sex Weddings) Act became law across England, Wales and Scotland.

At our most recent Top Table event for advertisers, we were delighted to welcome Lisa Smosarski, from The Stylist Group, and Beth Gordon from The Independent to discuss how premium publishers campaign for good. In this short write-up, Jhan Hancock-Rushton Ozone’s Client Director, reflects on key takeaways from the event.