Tax cuts teased by the UK Government at the end of February headlined the Chancellor’s Spring Budget last week as a 2% cut to National Insurance was announced. As such, Personal Finance page views increased by almost a quarter.

February gained a day in 2024 as we celebrated a leap year. Little Feb may have fewer days than any month, but it still packs a Super Bowl punch. Ozone Insights & Communications Manager Alex Maude reviews the month that was.

While what’s expected in this week’s Spring Budget was a big topic of interest last week, a sensational six-prize haul by Raye at the 2024 BRIT Awards is set to send the musician’s star power stratospheric.

In positive people news, Emily Britton has joined Ozone as Head of Publisher Account Management to support our partners in the UK and Europe. Karen Ritchie will move stateside as VP Publisher Development to offer local support or our US customer base.

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

Our latest Reading the Nation is here. Last week, love for our premium publishers’ Valentine’s Day content, including Flower Shopping, Gifting and Romantic Getaways, drove page views growth.

Introducing another engaging video ad format to the Premium Web – Ozone’s Video Wrap

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

With the year’s first month over, Alex Maude, Ozone’s lead on our regular Reading the Nation insight series, looks back at January to the content where reader engagement was expected to grow and the new areas where interest is likely to increase in the coming months