The blockbuster results delivered by our Premium Only Video and Cost Per Completed View Outcomes products are among the highlights of our latest campaign case study results

CASE STUDY 1: VIDEO MORE THAN TRIPLES BRAND LIFT

• Raising awareness of a charity’s work using a video campaign and by targeting those affected by a series condition was key for our client.

CAMPAIGN RESULTS

• More than 500k users saw the campaign contextually, in related content they consumed, while our high attention Premium Only Video outstream player delivered a 32% VTR, exceeding the client target by 28%

• The need to raise awareness about the charity and its activities was realised with a 29% brand lift – more than 3x higher than the average brand lift for a non-profit. Awareness increased by 6% points.

• With high 72% Viewability – 13% higher than the MOAT industry benchmark – the campaign received 28% more attention than the Ozone average, according to our bespoke Ozone Attention Index score.

Sources: The Ozone Project,  Brand Metrics, 2021

CASE STUDY 2: VIDEO DRIVE BLOCKBUSTER BRAND LIFT

• A charity wanted to raise awareness of its latest grief and bereavement support initiative using our video cost per completed view capabilities.

CAMPAIGN RESULTS

• Audience targeting, compelling video creative and our non-intrusive outstream player combined to deliver a 20% increase in brand lift, driven by 6% increases in awareness, consideration and preference

• We delivered 325,075 completed views for the 15” video creative against a set target of 325,000 views. At more than two-thirds, device completes were highest on Mobile

• The campaign delivered 72% viewability – 15% higher than the MOAT industry benchmark. Viewability was highest on Tablet, with a recommendation made to upweight delivery on the device for similar campaigns

Sources: The Ozone Project,  Brand Metrics, 2021