Our Premium Only Video and CPCV Outcomes deliver blockbuster brand lift results for two charity clients, our latest campaign case studies show
The blockbuster results delivered by our Premium Only Video and Cost Per Completed View Outcomes products are among the highlights of our latest campaign case study results
CASE STUDY 1: VIDEO MORE THAN TRIPLES BRAND LIFT
Raising awareness of a charity’s work using a video campaign and by targeting those affected by a series condition was key for our client.
CAMPAIGN RESULTS
More than 500k users saw the campaign contextually, in related content they consumed, while our high attention Premium Only Video outstream player delivered a 32% VTR, exceeding the client target by 28%
The need to raise awareness about the charity and its activities was realised with a 29% brand lift – more than 3x higher than the average brand lift for a non-profit. Awareness increased by 6% points.
With high 72% Viewability – 13% higher than the MOAT industry benchmark – the campaign received 28% more attention than the Ozone average, according to our bespoke Ozone Attention Index score.
Sources: The Ozone Project, Brand Metrics, 2021
CASE STUDY 2: VIDEO DRIVE BLOCKBUSTER BRAND LIFT
A charity wanted to raise awareness of its latest grief and bereavement support initiative using our video cost per completed view capabilities.
CAMPAIGN RESULTS
Audience targeting, compelling video creative and our non-intrusive outstream player combined to deliver a 20% increase in brand lift, driven by 6% increases in awareness, consideration and preference
We delivered 325,075 completed views for the 15” video creative against a set target of 325,000 views. At more than two-thirds, device completes were highest on Mobile
The campaign delivered 72% viewability – 15% higher than the MOAT industry benchmark. Viewability was highest on Tablet, with a recommendation made to upweight delivery on the device for similar campaigns
Sources: The Ozone Project, Brand Metrics, 2021
