Style & Fashion is trending with summer styles hitting the high-street as the festival and holiday season fast approaches. Our latest case studies explore on how luxury fashion brand a leading sports apparel advertisers achieved eye-catching results with Ozone’s Premium World international sales capability.
Luxury fashion brand dresses to impress in Germany
This luxury fashion brand partnered with Ozone’s Premium World to target an audience with a skew towards affluent men aged 35 and over with a success driven lifestyle across Germany. By combining deep publisher expertise with carefully hand-picked domestic sites in local language, we delivered a premium, high-impact mobile campaign featuring sleek MPUs and immersive interscrollers designed to engage this sophisticated audience.
The results truly spoke volumes.
With an outstanding 80% viewability score, the campaign commanded attention across 446k impressions. Our interscrollers achieved a remarkable 0.75% click-through rate – triple the industry benchmark – while MPUs dazzled with 3x higher engagement compared to Standard IAB formats. This campaign wasn’t just seen, it was experienced.
That’s the power of Premium World – where luxury meets precision for unforgettable impact.
Running ahead of the pack with Premium World
To celebrate a major new trainer release, this leading athletic clothing brand partnered with Ozone to build buzz and brand distinction among style-savvy audiences across multiple markets. Using our Premium World offering, we activated a multi-format campaign across top-tier publisher environments, delivering sleek, standout creatives in the moments that mattered most.
And the results? Sprint-tacular!
Standard IAB formats delivered a click-through rate twice as high as the industry benchmark. The high-performing Video Wrap achieved a view-through rate 41% above its benchmark. Most impressively, the campaign generated an overall brand uplift of 16.7%, with lifts recorded across all key brand metrics.
That’s a performance built to go the distance!
