While Boris Johnson’s promotional book tour may have failed to propel his political memoir Unleashed to the top of the best sellers list, seasonal events – such as the Prime Day and the incoming half-term holidays – have boosted reading with related content across Ozone.
Topical News
- Last week, Boris Johnson began promoting his latest book Unleashed, a political memoir of his time in office. At the same time, South Korean author Han Kang won the Nobel Prize in Literature. Both events boosted engagement in the Book & Literature content category by +24%.
- Elsewhere, engagement with Careers and Personal Finance content increased by +12% and +6% respectively amid growing speculation about the Labour government’s first Budget on Wednesday 30 October.
- Finally, Hurricane Milton made global headlines after making landfall in Florida. Several topics in the News & Politics category saw significant growth, with Weather and Disasters increasing by +60% and +43% respectively.
Seasonal Events
- Amazon’s two-day Prime Day sales event drove a +59% rise in Consumer Electronics page views to grow the Tech & Computing category by +23% overall. Expect further growth for Tech throughout Q4 with Black Friday, Cyber Monday and Christmas gifting all key drivers.
- With half term coming up, engagement with related content increased. Family & Relationships saw a +10% rise, driven by 3.4x higher Parenting Children aged 4-11 page views, while Travelling with Kids, from Travel, saw +282% growth.
