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Rugby grows on Six Nations Championship fever (w.e February 5)

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February kicked off last week and so too did Rugby Union’s first major tournament of 2023.

Week one of the Six Nations delighted our Sport readers. There were victories for France, the 2022 Grand Slam champions, the world’s number one ranked team, Ireland, and Scotland, who retained the Calcutta Cup by beating England at Twickenham.

Rugby grows on Six Nations Championship fever

  • The 2023 Six Nations Championships kicked off last week to drive significant engagement growth for our Rugby content topic. With build up to the weekend’s matches, live game reporting and post-match analysis, 4.0m page views increased by +79% week on week. 

  • As a significant annual sporting event for die-hard and fair-weather rugby fans alike, the Six Nations typically drives huge engagement with related content. On average in the past two years, the Six Nations has grown monthly Rugby page views in February by +97%.

  • Monthly Rugby page views increased significantly around the major events. From the Six Nations and summer tours to the autumn internationals, which typically take place over a number of weeks, 12.5m page views is +36% higher than the monthly average.

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  • Time and again, the hard hitting but healthy competition seen on the rugby pitch during the Six Nations is matched by a beefy engagement performance with related across our publishers. Our 12.1m strong Rugby audience is expected to grow during the Six Nations and again during the Rugby World Cup. 

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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