A viral moment featuring a tech CEO sent social buzz soaring, with Soft Rock and even HR seeing record spikes. MasterChef drama intensified with John Torode’s exit, driving a surge in Special Interest TV. The beginning of the school summer holidays saw Education, Shopping, and Children’s Clothing all climb as families geared up for six weeks of no uniforms and full summer mode.
Topical News
A viral moment at a Coldplay concert featuring a now globally recognised tech CEO has shown how powerful social media buzz can be in driving news engagement. Soft Rock page views have surged by 35.5x, while Tech & Computing is up 15% – with its Social Network subsection climbing 43%. Meanwhile, Human Resources (within Business & Finance) is up an astonishing 1,189x.
In the U.S., Crypto Week on Capitol Hill concluded last week, which saw Bitcoin reach an all-time high of more than $120k. As a result, Business & Finance has seen an uplift of 14%, driven by 2.3x higher Cryptocurrencies page views.
Over in Television – which is up 25% – drama continues as MasterChef’s final remaining presenter, John Torode, has also been sacked following the earlier departure of Gregg Wallace. As a result, Special Interest TV has seen page views rocket by 3.5x as Brits read up on what happened.
And finally, the launch of Donkey Kong Bonanza on the new Switch 2 has driven a 14% uplift in Video Gaming, with Strategy Video Gaming boosted by 45.4x as excitement builds for the new game.
Seasonal Events
The start of the school summer holidays – and graduation season – has seen Education page views rise by 2.2x. Within the category, Undergraduate Education has skyrocketed 37.6x, as parents prepared for the final days of the school year. Elsewhere, Shopping is also on the up, climbing 12%, with a 3.5x boost in Gifts & Greeting Cards as families search for the perfect way to say thanks to teachers.
In Style & Fashion, Children’s Clothing has seen a stylish 3x uplift as parents prepare for six weeks of no uniforms and holiday looks.
With the summer holidays officially in full swing, Travel is up 9% – driven by a 17% rise in Europe and a 14% boost in Travel Locations, as holidaymakers seek last-minute getaways.
It’s not just parents getting ready for holidays – Healthy Living is up 15%, with a 3.4x jump in Running & Jogging as Brits get beach-ready.
The upcoming Love Island Finale has encouraged a 57% boost in Reality TV as readers get ready to see who will win.
And finally, wedding bells are ringing! As summer wedding season kicks off, Wedding page views are up a glowing 91%.
