The Six Nations Championship kicked off last week, boosting reader engagement with Rugby content in a pivotal year for the sport. Alongside the men’s and women’s tournaments running until April, England will host the Women’s Rugby World Cup this summer, while the British & Irish Lions tour Australia.
Topical News
The release of China’s DeepSeek open-source AI, called a ‘wake-up call’ for Silicon Valley by US President Donald Trump, hit global tech stocks. Reader engagement with the Personal Investing topic from the Personal Finance category jumped +43%, driving overall growth of +29%. AI’s “Sputnik moment” pushed Artificial Intelligence page views up 4x last week, with topic engagement in January already 3x higher than the 2024 average.
The UK premiere of Bridget Jones: Mad About the Boy, starring Renee Zellweger, Leo Woodall and Hugh Grant, and excitement about the upcoming release of a slate of Marvel films boosted Movies page views to +18% growth week on week. Next month’s Oscars will drive similar growth.
Seasonal Events
Interest in football’s transfer deadline day and the 2025 return of contact sports – kicked off by the Six Nations last week and the Super Bowl this Sunday – drove double-digit page view growth for Sport. Rugby, American Football and Football rose by +67%, +11% and +9% respectively.
Grammy wins for Beyoncé, Kendrick Lamar, Charli XCX and Chappell Roan, along with the release of 2025 BRIT Award nominees, boosted Music & Audio by +15% last week.
