Last week saw a lively mix of events and attractions, from Glastonbury announcing its full line-up and Beyoncé lighting up stages, to big gaming moments and exciting sporting events. The celebration of Eid al-Adha sparked interest in Religion and Spirituality, while the approach of Father’s Day brought a surge in Parenting and Gifting content. A vibrant snapshot of culture, celebration and entertainment in motion!
Topical News
Events & Attractions page views rose +7% last week, driven by a +37% spike in Concerts & Music Events as the full Glastonbury line-up dropped and Beyoncé lit up North London’s Tottenham Stadium. Elsewhere in the category, Gaming page views soared 2.5x with a £200m EuroMillions jackpot up for grabs and interest in the Epsom Derby over the weekend.
A week marked by environmental events – including earthquakes in the Mediterranean and Chile, and the eruption of Mount Etna – sparked a 2% uplift in Science page views. Interest in Seismology surged 9x, with Geology up 5.6x and Volcanology up 5.1x. The same event drove a 6.1x spike in Greece-related page views, as travellers looked into safety and travel conditions.
Finally, Video Gaming has seen a +4% level-up after the release of Nintendo’s Switch 2. A new Fortnite update also triggered an 8.2x boost in Music & Party Gaming, as players explored the new superhero-themed map.
Seasonal News
After five days of celebration, Eid al-Adha festivities finish today. The religious holiday has sparked a divine +53% surge in Religion & Spirituality engagement, with Islam-related page views up 3x week on week.
With Father’s Day on Sunday, 15 June fast approaching, engagement with content related to celebrating Britain’s dads is on the rise. From the Family & Relationships content category, Parenting page views grew by +15%. Meanwhile, the Men’s Accessories (+45%), Gifting & Cards, Dining Out (+15%), Alcoholic Drinks (+11%) and Personal Celebrations (+7%) topics all rose.
Seasonal sport, including the aforementioned Epsom Derby and the French Open, boosted Horse Racing and Tennis page views by +34% and +12% respectively.
Finally, the return of ITV’s hit reality TV show Love Island – back for its twelfth season – boosted Reality TV page views by +9% as telly fans followed the latest coverage.
