Last week’s tragic death of former One Direction pop star, Liam Payne, saw page views for Music & Audio content grow by more than five-fold. Elsewhere, we saw continued growth in engagement with topics relating to the upcoming half-term holidays and shopping events like Black Friday.
Topical News
- This week, the death of former One Direction singer Liam Payne drove significant engagement – with Music & Audio up more than 5x, and Pop Culture page views up +66% – as news of his tragic passing broke.
- Elsewhere, Music & Audio weekly growth was bolstered by the announcement that Oasis will be joined on their 2025 tour with 90s legends, Richard Ashcroft and Cast.
- And, as seasonal health advice boosts Medical Health page views, coverage of Sir Chris Hoy’s terminal cancer diagnosis, saw engagement increase by +19% week on week.
- Finally, with inflation now at 1.7% and speculation growing on the Autumn budget, we saw growth in Property Renting & Leasing page views of +52%, with headlines on Capital Gains tax boosting Personal Taxes engagement by +49%.
Seasonal Events
- With Coleen Rooney rumoured to be joining the 2024 cast of “I’m A Celeb”, weekly Reality TV page views grew +10%. Expect continued engagement as we head toward November’s launch.
- Half-term bolsters page view growth for Events & Attractions (+3%), Travel (+22%) and Movies content – Children’s Movies in particular is up +54% week on week.
- Shopping content continues to prove popular as consumers start Black Friday planning; Sales & Promotion page views were up 2x, while Coupons & Discounts engagement grew by 4x.
