Storm Darragh may have swept across the UK last week, blowing Weather page views to near 90% growth, but it’s destructive path failed to dampen the nation’s festive spirits. Last week, online readers across Ozone turned to our premium publishers to research the best in festive food, television and things to do as silly season began.
Topical News
- Engagement with Education content saw an +86% increase in page views last week, as the mid-January deadline for primary school applications looms. Interest was further boosted as The Sunday Times published its list of the UK’s top secondary schools. Page views for the Secondary and Primary education topics surged 13.5x and 5x respectively.
- Updated rules banning online advertisements for unhealthy food before 9pm, as part of a government initiative to combat childhood obesity, boosted the Healthy Living category, which saw growth of over a third last week.
- Elsewhere, the publication of Rightmove’s annual Happy at Home study, revealing Woodbridge in Suffolk as the UK’s happiest place to live, drove Home & Garden and Property to respective PVs growth of +48% and +19% last week.
Seasonal Events
- With Black Friday over, reader engagement shifted from sales and promotions to seasonal favorites. Television page views rose by +24% last week. While I’m a Celeb wrapped to boost Reality TV by +28%, the release of ‘best of’ festive telly guides drove 4.3x higher Christmas TV page views.
- Meanwhile, Christmas party season fueled a +15% rise in Events & Attractions engagement, led by Festive Events and Party Supplies growth, up +83% and +51% respectively.
- Finally, festive feasting prep lifted Food & Drink by +15%, with Cooking (+17%) and Desserts & Baking (+36%) key to growth.
