Sport took centre stage this week as the Premier League transfer deadline and Champions League fostered excitement around fans. Tennis kept audiences hooked as the US Open entered its final week. Travis Kelce and Taylor Swift’s engagement sent fans into a frenzy. Seasonal shifts also sparked new behaviours, with the viral ‘Winter Arc’ trend inspiring readers to focus on fitness and healthy living, while Autumn wardrobes came into play as fashion climbed with the change in season.
Topical News
As the weather cools, Sport is heating back up, showing a 21% week-on-week uplift as Brits get ready to cheer on their favourite teams. Football in particular is enjoying a surge, with content up 20% ahead of today’s Premier League transfer deadline as fans follow the final big-money moves. Momentum has been fuelled further by the Champions League group stage draw, which confirmed the fixtures for all six English clubs and set the stage for some eagerly anticipated clashes.
In other sporting news, the US Open has stepped into its final week. Tennis page views have shot up a smashing 2x as fans rally behind their favourite players, keeping pace with every serve and swing.
American Football has also surged 87% after player Travis Kelce and his popstar beau, Taylor Swift, announced their engagement earlier this week, sending Switfies into a frenzy and boosting Celebrity Relationships (Pop Culture) by 11% and Contemporary Chart Music by 8%.
Elsewhere, the UK Parliament has returned after its summer recess, coming back to some disgruntlement as Brits read up on speculation over new tax laws ahead of the Autumn Budget in October, boosting Business & Finance by 16%, and the Economy topic by 41%. Similarly, Saving and Financial Assistance (Personal Finance) have uplifted 2.1x and 9% respectively.
Seasonal Events
The unofficial start of Autumn has caused a stir on social media as users prepare for what has been coined the ‘Great Lock-in 2025’ a viral trend proposing you ‘lock-in’ on your new year goals over the colder months. This viral trend has made its way across publisher sites, boosting Healthy Living content by 18% as audiences catch up on how they can ‘lock in’. Running & Jogging has paced up 2.2x, Fitness & Exercise has boosted 41% and Weight Loss 16%.
The colder months have lifted Style & Fashion content 9% as readers explore new trends to refresh wardrobes. Men’s Accessories jumped 3x, Women’s Accessories 2.1x, while Men’s Fashion rose 32% and Women’s Fashion 15%.
September also marks the renewal of car registrations, fueling 12% growth for Automotive, with Auto Insurance zooming ahead by 5.2x, and Auto Type supercharging 50%.
Meanwhile, Tech & Computing has surged up an electric 9% ahead of Apple’s eagerly awaited September event. As a result, Smartphone page views are up 2.8x and Consumer Electronics 57% as users check out details of the new tech releases.
Finally, Hobbies & Interests has also uplifted 6% as Brits prepare cozy activities for colder evenings in. Arts & crafts has bloomed 38%, and Pottery had spun up a whopping 5.5x growth week on week.
Looking ahead with Ozone’s audiences
Seize the final 120 days of the year with Ozone and harness the momentum of the viral Great Lock‑In 2025 to engage highly driven, goal-oriented individuals in the year’s final stretch.
The “New Year, New Me” mindset has landed earlier than ever. Brands can capitalise on spikes in editorial around careers, health, well-being, fitness, and self-improvement. The Great Lock‑In offers an action-inspiring platform, amplify your message, and connect with an ambitious audience eager to commit, grow, and level up before the year ends.
Key Dates
- 100 Days to Christmas: September 16
- Autumn Budget: October +13% Financial Assistance PVs growth
- Movember: November +2.5x Men’s Health PVs growth
