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Sport leaps +10% on the Grand National (w.e April 16)

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The Grand National – British horse racing’s biggest single race – took place on Saturday, 15 April at Aintree Racecourse in Liverpool.

With a huge television audience and millions of pounds staked by die-hard and fair-weather horse-racing fans, the annual jump race is something of a national obsession.

Whether the favourite wins or a complete long shot does, we see engagement with related content gallop up across our premium publishers.

Sport leaps +10% on the Grand National

  • +10% average weekly growth in Sport page views: Interest in the Grand National increases weekly page views for Sport – our fourth biggest category by total annual engagement – by an average of +10%. Of our weekly Sport audience, those reading about Horse Racing increases eightfold.

  • c.15x higher Horse Racing page views last week: Engagement with our Horse Racing content was almost 15 times higher in the last seven days than the week before as interest in the Grand National picked up the pace. On average, weekly page views for the topic grow by +997% with PVs last week +48% higher.

  • +207% average weekly Gambling page views growth: Another big winner from increased audience interest in the Aintree race is the Gambling content topics from our Events & Attractions category. Typically, we see three times higher Gambling page views in the week of the National than the seven days before.

Take Action

  • Whatever the discipline, major sporting events – like the Grand National – have the ability to amp up interest in the on-field action. From build-up coverage to live reporting and post-event analysis, our premium publisher content is a must-read for our Sport audience of 32m+ readers.

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