From Artemis II’s historic return and the Olivier Awards to the Masters, Grand National and Coachella, audiences have been engaging with standout events across the board. At the same time, warmer weather and upcoming moments like the London Marathon continue to drive steady growth in lifestyle content.
Topical News
The Artemis II crew have made it back safely to Earth in a splashdown off the coast of San Diego after their historic trip around the moon. Their return to Earth has sent Science engagement soaring 15%, with Space / Astronomy jetting up 15% as well.
The Olivier Awards, theatre’s biggest night, took centre stage this weekend and the spotlight lifted Fine Art engagement by a dazzling 8%. Paddington: The Musical stole the show, sweeping up seven awards including Best New Musical, and capturing hearts in the process. Theatre Awards engagement saw a standing ovation with an extraordinary 33x uplift as Brits looked to catch up on the night, , while overall Theatre engagement rose by an impressive 44%.
Home & Garden content continues to grow, up 13% WoW following a sunny week in the UK. Gardening content has sprouted 27%, whilst Interior Decorating grew 9% as Brits get Spring ready.
Meanwhile, Healthy Living is gaining momentum ahead of the London Marathon on 26 April. Excitement has been building following the London Landmarks Half Marathon, with Running / Jogging pacing up 14% as participants ramp up their preparation.
Seasonal Events
The Masters took place over the weekend, with Rory McIlroy securing the win and successfully defending his 2025 title. As a result, Golf content teed off, rising 2.1x as fans followed the tournament and caught up on the highlights.
Meanwhile, the Grand National returned in style, with Horse Racing galloping up 6.7x as fans tuned in for one of the biggest moments in the racing calendar. Casinos & Gambling also jumped 2.1x as bets were placed across the weekend.
The reintroduction of Ladies Day added a fashion spotlight to the event, driving a surge in Style & Fashion as attendees dusted off their Sunday best. Women’s Accessories glimmered up 55%, Women’s Clothing rose 46% and Women’s Fashion lifted 43%.
Weekend one of Coachella also contributed to the surge in Style & Fashion, as festival-goers took to the desert to showcase their best looks. Festival content supercharged 5.9x, while Hip Hop Music rose 2.8x and Top 40 lifted 25% as audiences caught up on standout performances. With weekend two just around the corner, momentum is set to continue across this week and into the next.
