With spring and better weather around the corner, seasonal, outdoor events, activities and celebrations are also on the way. From sporting occasions to bank holidays and music festivals, online readers are turning to Ozone’s premium audience platform to fuel their plans.
Topical News
A wave of new video game releases, including Monster Hunter Wilds and Split Fiction, along with the upcoming Assassin’s Creed Shadows launch on March 20, drove Video Gaming engagement to +46% growth last week.
The release of this year’s Glastonbury lineup, featuring headliners The 1975, Neil Young, and Olivia Rodrigo, may have divided music fans, but it fueled +44% growth for the Festivals topic within the Events & Attractions category.
Last week, the Government announced plans for four days of celebrations over the May bank holiday weekend to mark the 80th anniversary of VE Day. As a result, Bank Holidays page views, also from Events & Attractions, surged 3.8x.
Seasonal Events
With ISA season in full swing and the Government’s Spring Forecast on Wednesday, March 26, Personal Finance engagement grew by +20% last week. The Taxes, Investing and Saving topics grew by +32%, +21% and +18%, respectively.
The penultimate weekend of the Six Nations Championship thrilled fans to push Rugby page views up +21%. Meanwhile, anticipation for this week’s Cheltenham Festival (March 11-14) fueled an +88% surge in Horse Racing page views.
PMP DEALS
With some of these seasonal events in mind, our latest selection of Ozone PMP Deals make it even easier for Programmatic Buyers to connect with millions of highly engaged online readers.
Specially curated for seamless campaign activation on our premium audience platform, these deals focus on three key seasonal events: ISA Season, Horse Racing and Mother’s Day.
Our PMP Deals provide a single access point to premium, high-attention, multi-publisher inventory – reducing duplication, wastage and overexposure for a more efficient buy. They include rich media, online display and video formats.
For easy activation, contact our team via the button below.
