The race to complete property purchases by tens of thousands of British homebuyers ahead of April’s stamp duty cliff-edge, which will increase the rate of tax they pay, boosted engagement with Property and Home & Garden last week. As a result, page views for the two categories across Ozone’s premium audience platform reached new highs for 2025.
Topical News
The rush by homebuyers to beat the stamp duty cliff-edge and the publication of a list of the best places to live in the United Kingdom boosted reader engagement with Property and Home & Garden last week. Page views for the two categories rose by +42% and +22% respectively.
Elsewhere, Travel engagement also increased by +22% last week, though not for the most positive reasons. An electrical substation fire near Heathrow Airport led to a full shutdown at Europe’s busiest airport, causing travel chaos for hundreds of thousands of air passengers. Page views for the Travel Advice and Air Travel topics increased by 3x and 2x respectively, fuelling overall category growth.
Seasonal Events
In the build-up to Mother’s Day this weekend, Shopping engagement is on the rise, with category page views up by almost a fifth, driven by +17% growth for the Gifting topic. Other topics rising on Mother’s Day interest include Dining Out (+79%) and Perfume (+33%).
Finally, the Government’s Spring Statement and the final days of ISA season boosted Personal Finance page views, resulting in +17% growth. Expect page views to grow again this week.
There’s still time to activate programmatically to reach millions of highly engaged online readers when they are in the moment. View our Mother’s Day and ISA Season PMP Deals.
