With less than 100 days until Christmas 2025 and Q4’s golden quarter almost upon us, the festive feels are rapidly approaching. To celebrate the connections we help create between brands and online consumers during the most wonderful time of the year, Ozone’s The Connection Advent-age is here.
Our latest insight report explores the season of goodwill’s key moments and top-performing categories – from getting the party started at Halloween and festive celebrations at home to Black Friday’s best deals and the gift of tech.
A sprinkling of seasonal stats
- Each day, Ozone reaches more than 20m Brits (almost 40% of the UK population) across our leading portfolio of audience-first media businesses.
- In the peak run-up to Christmas, we connect with 35m+ seasonal shoppers across content related to Christmas, Black Friday, and other retail events.
- Last December, Christmas shopping page views surged 3.5x higher than the average, while Black Friday drove a real deal-hunting frenzy.
- Tech engagement is boosted by deals, gifting and new product launches. Wearables page views grew by 3.5x the average in Q4 2025.
Visit our Q4 hub for more
Ready to unwrap more insight? Visit ozoneproject.com/advent for more information or sign up to download the full ‘Connection Advent-age’ report below to power up your Q4 plans.
