A recent campaign for a world-renowned luxury autos brand enjoyed electrifying results thanks to our engaging Ozone Stories format
Our highly engaging storytelling creative treatment, Ozone Stories, drove Ozone and our autos client – a world-renowned luxury auto brand – to electrifying results, with CTR and story depth both scoring highly.
CLIENT BRIEF
To build reach across Ozone’s editorially governed, premium publisher environments. Target high-net worth audiences only in relevant context, including Luxury Goods, Automotive and Electric Vehicle content. Raise campaign awareness through engagement with a specific focus on story depth and CTR.
OUR SOLUTION
Our high impact and engaging social format, Ozone Stories, was used to deliver the campaign’s bold and distinctive creatives.
The combination of our scaled platform, with a near universal reach of the nation’s internet users, and targeting capabilities would be critical in raising engagement more broadly.
Our targeting strategy included serving the campaign to readers of Automotive in general in behaviourally relevant areas of interest, such as reading about high net worth individuals or content about electric vehicles.
CAMPAIGN RESULTS
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0.16% CTR score: The campaign achieved an incredible CTR score of 0.16%, which is +60% higher than the MOAT benchmark of 0.10%, and showcases the high levels of engagement that the target audience has with the campaign’s compelling storytelling content.
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82% story depth: The campaign also smashed the story depth benchmark of 40% – achieving a score more than double – with a final result of 82% and an incredible 20% conversion rate score. This again shows the strong levels of engagement with the campaign’s premium storytelling-style content.
Sources: Ozone and Stories+
