Finding your audience is one challenge. Connecting with them at scale is another.
Signal loss, fragmentation and increasing data restrictions mean advertisers can no longer reliably reach large parts of their audience. With industry data suggesting that 70% of digital inventory is already non-addressable – combined with traditional brand safety tools blocking suitable content – the gap between identifying audiences and reaching them has never been wider.
Our new product paper explores how to close that gap:
- The reach advantage: Premium Audience ID delivers 80% global audience coverage – more than double the reach of third-party cookies – enabling addressability at scale.
- Smarter classification: Aura increases addressable audiences by 35%, using natural language processing to analyse content at page level and unlock more suitable, brand-safe inventory.
- Real category impact: In travel – one of Ozone’s top advertiser categories – Aura delivers 2.5x more addressable audience through 3x more addressable page views compared to a widely used brand safety tool.
At Ozone, we’ve always believed audience-first environments create more meaningful connections between brands and audiences. Premium Audience ID and Aura are built to strengthen those connections further.
Sign up below to download The art of audience addressability, or contact the team to find out more.
