Our latest look at what Brits are reading about across the Premium Web is here. While the budget was last week’s biggest story, there was room for our publishers to highlight some of the best deals on offer during the Black Friday sales period.
Topical News
- Last week, Personal Finance content reached a record 36.4 million page views as Rachel Reeves delivered the Labour government’s first budget. The category saw growth of over 50%, driven by Taxes (+151%), Pensions (+28%), and Financial Assistance (+18%). View more insights here.
- The budget’s extensive reach – including changes to employer National Insurance, the minimum wage and a Stamp Duty increase for second homeowners – also fueled growth for categories, including Careers (+41%), Property (+23%) and Business & Finance (+15%). Topic drivers included Contracts (+3.9x), Renting & Leasing (+55%) and the Economy (+60%).
- Sport news, including Manchester City’s Rodri winning the Ballon d’Or and Erik Ten Hag’s sacking by Manchester United, boosted category page views by +13% last week.
Seasonal Events
- The start of November marked the kick off of Black Friday sales season as retail brands launched their promotional campaigns with gusto. Reader engagement with Shopping content rose by +30%, driven by a +49% increase in Sales & Promotions page views.
- As the festive season approaches and with gaming now such a key gifting category, Video Gaming content saw engagement grow by over 40%, driven by the release of the latest games in the Call of Duty and Dragon Age franchises.
Ozone’s Festive Fix PMP packages
- Our latest PMP packages bring brands everything they need for speedy activation this Q4. From the Black Friday sales period and seasonal style for party season to festive feasting and the gift of tech, view our Q4 PMP packages here.
