The tenth series of ITV2’s Love Island concluded last week and engagement with our Reality TV content grew as its loyal fanbase cheered on winners Jess Harding and Sammy Root.

While the summer favourite has potentially lost some of its sparkle – Reality TV page views throughout the series 10 run are down -13% on the 2023 winter series – it’s still a big draw for younger television viewers with an estimated three million 16-34 year olds tuning in.

The love’s still there for die-hard Love Island fans

• 14m+ Reality TV page views: The highest week for Reality TV engagement throughout Love Island’s 10th run was launch week, the week beginning Monday, 5 June. More than 14m page views that week were +23% higher than weekly average across series 10.

• +18% growth: As we’ve seen with previous series of Love Island, the week when new contestants are introduced in the Casa Amour villa sees a mid-way point boost in engagement. Casa Amour week this year saw Reality TV page views increase by +18%.

• +23% growth: The series 10 finale of Love Island was the second highest week of the 2023 summer run. More than 13m Reality TV page views was up by almost a quarter (+23%) week on week and was +15% higher than the weekly average since the series launch.

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