The Ozone Project, the UK’s leading High Attention digital advertising environment, today announces Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are deeply interested in entertainment and cultural events. Time Out reaches 4.3 million* users every month across the UK
Time Out, the global media and leisure brand that helps people explore and experience the best of the city, recently changed its logo and brand positioning to Time In. The temporary pivot from Time Out to Time In was in support of responsible health policy and in solidarity with the many people across the world who can’t go out right now. Time In’s content, which has been a positive step for audience engagement, has launched new content strands such as “Time In Daily” and “Couchbound” newsletter, as well as a global Love Local campaign, fighting for the restaurants, bars, galleries, live music venues, theatres and clubs that make our cities unique.
Now, Time Out, with a daily UK audience of 185,000, has become part of Ozone’s growing alliance alongside many of the UK’s leading publishing groups. Across The Guardian, News UK, The Telegraph, Reach plc, The Stylist Group and DC Thomson, The Ozone Project already offers advertisers easy access to 44.9 million** online adults every month, in a premium trusted context.
While The Ozone Project currently reaches 99.9%** of the UK’s online adult population every month, the introduction of Time Out will positively impact the frequency with which readers are seen across the collective portfolio. The partnership will also deliver additional audience understanding across Ozone allowing for even greater contextual advertising targeting.
Damon Reeve, Chief Executive Officer, The Ozone Project, said: “We are very excited to welcome the much loved Time Out brand to the Ozone portfolio. As a publisher, Time Out embodies the carefully curated, editorially governed environments that make Ozone such a potent opportunity for advertisers. Seeing more highly attentive and engaged readers within our platform, and seeing them more often, only builds on this proposition.”
Lawrence Horne, MD EMEA, Time Out Group commented: “Time Out is all about inspiring people whilst advocating transparency and brand safety which aligns perfectly with Ozone. We reach and engage an adventurous and discerning audience in cities across the globe. With The Ozone Project as our new partner, I am delighted to add our digital platform to allow brands to access our audience in a meaningful way.”
