Last week, a series of topical technology developments boosted reader engagement with related content categories and topics.
Topical News
- Nintendo’s long-anticipated, heavily rumoured Switch 2 console reveal got gaming enthusiasts excited last week, driving a +35% increase in Video Gaming page views.
- Tech developments in the UK and the United States boosted Tech & Computing to +8% growth last week. In the UK, the government’s AI Opportunities Action Plan, a strategy aimed at investing in AI to support growth and improve public services. AI page views surged 2.7x surge. Then, TikTok briefly went offline in the US over the weekend due to a Supreme Court ruling effectively banning the video-sharing app. However, it was restored just before Donald Trump’s inauguration as the 47th President of the United States. As a result, Social Network page views increased by +11%.
Seasonal Events
- In the first two weeks of 2025, the number of properties listed for sale online has risen by +11% year-on-year, according to Rightmove, signalling a strong start to the year. Property page views saw a +28% increase last week, fuelled by a +13% rise in interest in the Buying & Selling topic.
- With ‘Quitters Day’ – typically the second Friday in January, when many abandon their New Year’s resolutions – now behind us, Healthy Living continued to thrive. A 90% growth in the Running topic kept the category in good shape.
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