A week of tragedies and triumphs has seen Brits mourn the tragic Air India disaster and celebrate King Charles’ official public birthday, at which he wore a black armband in tribute to the crash victims during the Trooping the Colour ceremony at Buckingham Palace. Meanwhile, exam season has drawn to a close, live entertainment gathers pace, and the summer of sport is in full swing.
Topical News
News & Politics has seen a +2% uplift, with a 2.7x increase in Air & Space Accidents page views following Air India’s tragic crash. There has been a related 3.2x increase in Air Travel page views as readers sought out travel safety guidelines following the disaster.
Books & Literature page views are up +9% as Harry Potter fans rejoice upon Tom Felton’s return to the role of Draco Malfoy in the West End’s Harry Potter and the Cursed Child, resulting in a magical 23x surge in Young Adult Literature page views.
Music & Audio is having a standout week, with the announcement that the 2026 BRIT Awards will move from London to Manchester driving a 2.5x uplift in interest around Awards Shows.
Capital’s Summertime Ball and Beyoncé’s final London shows have also contributed to a 2x boost in engagement with Concerts and Events. On a more sombre note, the passing of Brian Wilson from The Beach Boys has sparked a notable +40% increase in Pop Music page views.
Seasonal News
The historic Trooping the Colour, at which King Charles honoured the victims of the Air India crash, took place over the weekend, contributing a +23% uplift in Historic Events page views, as Brits flocked to Buckingham Palace.
Parklife, Download, and Lido Festival all took place over the weekend, doubling Festival page views. And with festival season in full swing, Holiday Shopping saw a fashionable 4x rise in page views with seeking out summer outfits trending.
Exam season has finally come to an end, leading to a +65% rise in Education page views, driven by a +92% spike in Educational Assessment and a +38% increase in University page views, as students begin planning their next steps.
Father’s Day on Sunday contributed to a +5% and +11% lift in Gifts & Greeting Cards and Bars & Restaurants respectively, as families came together to celebrate Dad.
In sports, J.J. Spaun’s US Open win drove a +53% rise in Golf page views, while South Africa’s World Test Championship victory over Australia scored +37% growth for Cricket.
