Our latest case studies show how three UK charities tapped into this approach to deliver more than just awareness. By pairing smart targeting with impactful creative and delivering across Ozone’s audience connection platform, each campaign turned key moments into meaningful action – driving engagement, shifting perception and ultimately inspiring real-world impact when it mattered most.
Boosting homeless charity donations over winter
A homelessness charity teamed up with Ozone to drive awareness and consideration during the harshest winter months, turning empathy into action and donations when it mattered most. Targeting a 40+ ABC1, charity-engaged audience, the campaign was timed around the UK Government’s homelessness strategy announcement, colder weather and the run-up to Christmas – a peak moment for generosity.
The results spoke for themselves; a 31% full funnel brand uplift and 2.8x increase in efficient use using our Premium Audience ID solution. All of this led to 270 direct donations driven by the campaign, showing how placing the right message in the right environment at the right time can deliver meaningful outcomes.
Turning colder weather into warmer support for elderly persons charity
An elderly persons charity partnered with Ozone to test the power of digital display during the crucial Christmas fundraising period, exploring how context and creativity could drive awareness and donations.
With no prior display activity, the campaign marked a first for both client and agency. Using Studiozone, we delivered dynamic creatives linked to weather data, tailoring messaging above and below 10°C to maximise relevance and engagement – with cold weather creatives driving a 4.4x uplift in CTR.
Targeting 65+ and charity-engaged audiences, the campaign ran across Video Skins and Video Wraps. The campaign exceeded expectations, outperforming CPC and CPV forecasts and even surpassing YouTube, ultimately delivering a 14% brand uplift and a 69% increase in donation consideration.
Turning awareness into impact for a brain health charity
To support a leading brain health charity during a key awareness month, Ozone helped bring its message into focus – launching in early September to align with a moment when attention and empathy were already building.
The campaign used precise keyword and geolocation targeting to ensure strong contextual relevance. When early delivery proved limited, we expanded the keyword set in collaboration with the agency and client, unlocking scale while keeping that contextual precision intact.
With the right balance in place, the campaign quickly built momentum, exceeding CTR benchmarks twofold, with viewability 17% above the standard IABS. The result was increased investment and continued activity with Ozone through to the end of Q4 2026.
