Storm Bert may have caused widespread flooding and disruption across the UK last week, but it couldn’t dampen the desire of the nation’s savvy shoppers to bag a bargain. Amid a flood of Black Friday deals and discounts, our premium publishers continued to handpick the very best offers for consumers.
Topical News
- Engagement with Music & Audio content grew by +78% last week, driven by two major news stories. First, Zoe Ball’s announcement of her departure as Breakfast Show host on BBC Radio 2 led to a threefold increase in Radio page views. Additionally, the funeral of former One Direction member Liam Payne. There was related growth for the Chart Music content topic, up 2.5x, and Pop Culture, with page views also rising +17%, as fans commemorated the musician’s life.
- Elsewhere, the autumn’s first notable cold snap, as temperatures fell across the UK, alongside the impact of Storm Bert, increased page views for multiple content areas last week. Weather, from News & Politics, grew by +96% to 26.4m weekly page views. Meanwhile, Travel topics, including Rail (+103%), Public Transport (+21%), Air (+18%) and Road (+5%), boosted the category by +19%.
Seasonal Events
- With Black Friday no longer a single day, brands and retailers now heavily promote their deals throughout November. Amazon, the O.G. online pioneer of the sales period, launched its Black Friday Week campaign last week, contributing to a +23% growth in Sales & Promotions page views.
- Notably, Tech & Computing topics, particularly the Consumer Electronics (+31%), saw significant growth. Key saving areas within the topic included Tablets & E-Readers (up 3.8x), Wearables (up 2.6x), Game Consoles (+40%) and Smartphones (+23%).
Ozone’s Q4 PMP packages
Our latest PMP packages bring brands everything they need for speedy activation this Q4. From the Black Friday sales period and seasonal style for party season to festive feasting and the gift of tech, view our Q4 PMP packages here.
