Viewability high for finance client’s online payment system

Ozone teamed up with our client – a leading global finance brand – to promote its secure ecommerce technology to achieve incredible brand lift and high viewability.

CLIENT BRIEF

Our client wanted to target scaled audiences of Shopping, Ecommerce, and Sales & Promotions readers across the Ozone platform. Additionally, the client wanted to run the campaign’s creatives using our high impact, engaging ad formats in order to help drive viewability and attention, and quality traffic to the its site.

OUR SOLUTION

Reaching scaled audiences, targeted in the right context and in other interest areas behaviourally, with highly impactful ad formats supported our campaign strategy.

This combination bolstered the client’s desire for the campaign to be seen by an audience of 18-34s, young in their thinking and more digitally savvy in their shopping habits. The reputation of the brand and security of the online payment system were key features of focus.

Our behavioural targeting extended reach to include areas, such as Banking and Finance content.

CAMPAIGN RESULTS

• 94% viewability: Our ecommerce campaign for the client delivered incredible viewability of 94%; a massive 45% higher than benchmarks. This contributed greatly to the overall success of the campaign in raising awareness about the secure, online payment system.

• 6.3% brand lift: Considering how well known the brand is among consumers in the financial and banking category, the campaign successfully pushed the dial in terms of brand lift with an impression 6.3% point uplift. Crucially, this score was driven be a 6.0% point uptick in action intent, a lower funnel score highlighting indicating that consumers are now more likely to use the service.

• 0.29% CTR beats benchmarks: Delivering maximum impact on mobile devices, our hugely engaging interscroller ad format ensured the campaign received a benchmark beating CTR of 0.29%.

Sources: Ozone and Brand Metrics