News that Kate Middleton, the Princess of Wales, is now cancer-free following chemotherapy lifted the nation last week. The emotional Wales family video and statement by Kate highlighted the complex nature of cancer diagnosis, treatment and recovery to drive engagement with related content across Ozone.
Topical News
Last Monday’s welcome announcement by Kensington Palace that Kate Middleton, the Princess of Wales, is now cancer-free following chemotherapy drove positive reader engagement growth for Pop Culture, Medical Health and Family & Relationships content across Ozone’s Premium Web platform. Kate’s return to public life, with an emotional family video and statement, lifted page views for the three categories by +11%, +7% and +5% respectively.
Also last week, red carpet razzmatazz, celebrity style and high-octane performances lifted reader engagement with entertainment content across Ozone’s Premium Web platform. Page views for Arts & Culture, Television and Music & Audio rose +13%, +11% and +5% respectively, as this year’s VMAs, National Television Awards and Emmys all took place, and Strictly Come Dancing’s 2024 run began.
Seasonal Events
It may be freshers week for millions of collage and university students, but apprenticeships for hundreds of thousands of school leavers opting to start work now have started. As such, more than 20m Careers page views increased by a fifth week on week, driven by 2.5x higher reader engagement with the Apprenticeships topic.
Finally, last week’s ‘iPhone Day’, at which Apple released it range of iPhone 16 mobile devices, drove Smartphone page views to growth of more than three-quarters.
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