Tennis and the prestigious Wimbledon championships captured the nation’s attention over the first two weeks in July as the world renowned SW19 grand slam took place.

Despite a lack of British talent in the final stages, interest was still high through to the final weekend. More than 23m Tennis page view across Wimbledon fortnight 5.8x higher than the prior two weeks.

Wimbledon serves up Tennis love across Ozone

• 6.7x vs. prior 2 weeks: Of the four grand slam tennis tournaments, Wimbledon is the most prestigious globally and is by far the nation’s favourite. On average, engagement with our Tennis coverage across the two-week championship is 6.7x higher than the prior fortnight. 

• 8.5x vs. 2023 average: While Tennis engagement was -13% lower this year compared to 2022, which was buoyed by British player Cameron Norrie’s progression to the men’s semi-finals, average page views across the tournament were still 8.5x higher than the 2023 average.

• Looking ahead: Tennis engagement grows significantly around the four grand slam tournaments. On average in the past two years, page views increases by 2.5x when the US Open takes place in September and by 3x when the Australian Open takes place in January.

Take Action

• Our Tennis audience of 8.7m online readers engage most highly around the grand slams. They also index highly with other content categories including Family & Relationships, Pop Culture, Style & Fashion and Travel, so consider these interest areas to extend campaign reach during the big tennis tournaments.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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