The biggest football tournament of the summer has arrived, bringing with it a huge opportunity for advertisers both on and off the pitch.
While millions of fans will be glued to every goal, penalty and dramatic last-minute winner, there’s another story unfolding alongside the action. Not everyone is caught up in football fever. In fact, many consumers will be turning their attention to the other things that make summer special, from holidays and dining out to socialising with friends and family.
That’s exactly why we’ve launched Match Day Mania.
Two Audiences. One Summer.
We’ve gamified one of the biggest audience divides of the season, challenging players to choose their side and put their skills to the test.
Step into the arena and you’ll discover a fast-paced game packed with items representing two major UK audiences we’ve identified this summer:
⚽ The Football Faithful
The die-hard fans who live and breathe every moment of the tournament.
- Driving a 50% daily audience surge
- 61% are expected to watch matches live
- Highly engaged throughout the competition
🌴 The Football Free
The audience completely unengaged with sport, but highly engaged elsewhere.
- Representing 60% of our audience
- Active across 35+ non-sport categories
- Focused on summer experiences, travel, dining, entertainment and more
Swap, Match and Climb the Leaderboard
Match Day Mania is fast, addictive and designed to test your tactical thinking. Whether you’re backing the football fanatics or championing the football-free crowd, it’s your chance to swap, match and blast your way to the top of the leaderboard.
And because we couldn’t decide which audience deserved the winning trophy, our top scorers get to choose their own reward.
Pick Your Prize
🌴 Football Free
🏆 1st Prize
£250 Airbnb gift card for your next getaway
🥈 2nd Prize
£100 OpenTable gift card for a memorable dining experience
🎁 3rd Prize
£50 coffee shop gift card to keep you fuelled all summer long
⚽ Football Faithful
🏆 1st Prize
£250 Greene King or Young’s Pub watch-party bar tab
🥈 2nd Prize
£100 JD Sports gift card to show your colours with your team shirt of choice
🎁 3rd Prize
£50 Amazon gift card for all your watch-party essentials
Ready for Kick-Off?
Whether you’re a Football Faithful superfan or proudly Football Free, there’s something to play for this summer.
Choose your side, put your skills to the test and see if you can score your way to the top of the leaderboard.
