Reading the Nation, our insight into the content that’s capturing the attention of our UK-wide audience, puts the spotlight on 2022 in our review of the year
Reading the Nation, A Year in Review is your essential planning guide for the year ahead – and it’s available now, completely free to download.
Featuring a month-by-month summary of the Ozone content that captured the attention of our 43 million UK readers over the past year, the review highlights the impact of both seasonality and tentpole occasions on reading habits. Each month, we also look at the hot topics of interest among our readers.
From content about healthier living in January or help with what to buy for mum for Mother’s Day in March, to connecting with Love Island audiences beyond TV in the summer or activating Christmas campaigns in Q4, Reading the Nation, A Year in Review 2022 looks back at the moments that mattered most to our readers to help you plan for the ones that will matter most in 2023.
“We continue to see millions of readers up and down the country turn to our content every day – content they trust to inspire, educate or entertain them. Reading the Nation shares the impact of the stories that – thanks to premium publisher first-party data – we are privileged to see first-hand. We hope this year in review will give you guidance, inspiration and knowledge as you build your campaigns for the year ahead”
In a year when we can also look forward to the coronation, a UK hosted Eurovision and the women’s football world cup, unique Ozone data points from 2022’s Platinum Jubilee, Sam Ryder’s star-making turn in Turin and the Lionesses history-making Euros win will make for essential planning insights.
Also included in the review are four thought-provoking Ozone Opinions, as our Ozone experts help guide your planning around bigger topics or events, including: how our data provides deeper insight into the moments that matter most to consumers; extending appointment-to-view TV events with our content; and insight into 2022’s history-making year of news and the cost of living crisis.
Get your free copy now
If you’d like to get your free digital copy of Reading the Nation, A Year in Review 2022, you can do so by hitting the download button. Alternatively, you can request a printed copy by emailing hello@ozoneproject.com.