INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Reading the Nation, for the 7 days to 19th December, focuses on Sport as interest in the BBC Sports Personality of the Year and Sir Lewis Hamilton’s on and off track exploits powered the category to a 3 month engagement high.
Reading the Nation, for the 7 days to 12th December, focuses on Medical Health as concerns about the spread of the Omicron Covid-19 variant captures the nation’s attention.
Reading the Nation, for the 7 days to 5th December, focuses on Events & Attractions as the beginning of the festive season provided a boost to the category’s audience, with 7.5m weekly unique users - the highest of the year - up +15% week on week.
Our Agency Sales Director Natalie Dawson says our recent study with Lumen clearly demonstrates the importance of including quality, high engagement online environments in the marketing mix.
Reading the Nation, for the 7 days to 28th November, focuses on Television as I'm a Celebrity... Get Me Out of Here! series 21 began and Giuseppe Dell’Anno’s Great British Bake Off win grew engagement with the category by +20% compared to the week before.
Reading the Nation, for the 7 days to 14th November, focuses on shopping as we saw growing engagement with the category as page views increased +13% versus the week before; growth that was largely driven by Singles’ Day on 11th November and the build up to Black Friday.
With December excess only weeks away, we here at The Ozone Project think the nation’s attention isn’t just focused on having oodles of festive frolics but that it’s also tuned in to doing so with one eye on their wellbeing, as healthy living - a key pandemic trend - continues.
Reading the Nation, for the 7 days to 14th November, focuses on shopping as we saw growing engagement with the category as page views increased +13% versus the week before; growth that was largely driven by Singles’ Day on 11th November and the build up to Black Friday.
