Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Travel up on half term and COVID easing (w.e 20th Feb)

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Travel up on half term and COVID easing (w.e 20th Feb)

Britain’s recent blowy and blustery weather conditions saw Page Views for storm related content more than triple as the impact of Storms Dudley, Eunice and now Franklin – on everything from staying safe and travel planning to half term activities and home care – captured the nation’s attention.

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Delivering new customers for less

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Delivering new customers for less

Our latest retail campaign case study explains how data matching, contextual and geo-targeting and Ozone’s premium environments combined brilliantly to efficiently deliver new customers for a leading online retailer.

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A day at the races with Ozone

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A day at the races with Ozone

Horse Racing returns with a bang next month as the Cheltenham Festival puts fans of the sport under starter’s orders for a season of high drama at the races. Our own very own Ozone tipster Harry Beaven looks at some of last year's key trends to get you race ready.

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Brits winners fire up Music & Audio (w.e 13th Feb)

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Brits winners fire up Music & Audio (w.e 13th Feb)

Rappers Little Simz and Dave lit up the stage - quite literally in the case of the Streatham MC and newly minted guitar hero - as the Brits Awards fired up the nation’s love of music.

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Healthy focus fries up Food & Drink (w.e 30th Jan)

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Healthy focus fries up Food & Drink (w.e 30th Jan)

With January drawing to a close, the arduous wait for the end of a month of drying out and healthy eating - and the first pay day of 2022 - gave our Food & Drink category a welcome boost.

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EV interest powers up autos (w.e 23rd Jan)

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EV interest powers up autos (w.e 23rd Jan)

With the government announcing the end of ‘Plan B’ restrictions last week, confidence appears to be on the up for millions of Brits as we’ve seen engagement growth for key new year categories continue - including our Automotive content.

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Consumer attention on personal finance (w.e 16th Jan)

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Consumer attention on personal finance (w.e 16th Jan)

In a week that saw UK Prime Minister Boris Johnson apologise in parliament for the ongoing 10 Downing Street ‘partygate’ revelations, the nation’s interest in all things ‘New Year, New Me’ continued with strong engagement growth for Personal Finance content.

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New year; New Everything (w.e 9th Jan)

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New year; New Everything (w.e 9th Jan)

Reading the Nation, for the 7 days to 9th January, focuses on some of our top performing content categories and topics over the final days of 2021 and into the first week of the new year.