Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Religion & Spirituality grows on Ramadan (w.e March 26)

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Religion & Spirituality grows on Ramadan (w.e March 26)

The holy month of Ramadan began last week on Wednesday. With British Muslims nationwide observing four weeks of prayer, fasting and nightly feasts, we saw engagement with our Religions & Spirituality content grow.

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

Love Island’s winter run ended last week to once again boost reader engagement with our Television category. Interest in the ITV2 show typically grows Reality TV topic page views by as much as 50%. Our latest Reading the Nation has more.

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Premium Only Video Pre-roll delivers superb VTR

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Premium Only Video Pre-roll delivers superb VTR

A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered 'reel' results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.

Easter springs new season’s engagement

Easter springs new season’s engagement

Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.

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Shopping hits weekly high as Brits go pancake potty (w.e February 26)

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Shopping hits weekly high as Brits go pancake potty (w.e February 26)

Our Shopping content enjoyed its highest ever seven day engagement figure last week, with interest in Grocery Shopping for Pancake Day a big page views driver. Expect more seasonal shopping growth with Mother’s Day and Easter coming up in the next six weeks.

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Television grows on Love Island, BAFTAs and Sport (w.e February 19)

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Television grows on Love Island, BAFTAs and Sport (w.e February 19)

Last week, our Television content enjoyed its highest levels of engagement of the year. With reader interest high in the biggest telly events, our publisher content is a key way for readers to extend their viewing passions beyond the box.

Tap into savvier savers during ISA season

Tap into savvier savers during ISA season

Savvy savers are getting even savvier as a result of the cost of living crisis. Undoubtedly, part of their journey to better money management involves trusted, premium publisher content. Our latest insight feature explores how what we know about consumer reading habits can inform ISA season campaigns.