Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Marathon effort inspires healthy living (w.e April 23)

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Marathon effort inspires healthy living (w.e April 23)

With a record number of runners giving it their all on Sunday as the London Marathon took place, engagement with related content increased including our Healthy Living category which grew to a weekly high. Our latest Reading the Nation has more.

Get ready for major sporting success

Get ready for major sporting success

Major sporting events have the ability to amp up reader interest in the on-field action. Our premium publisher content complements these sporting spectacles and becomes a must-read for our monthly Sport audience of 32m+ readers.

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Brewing up a VTR high for a leading beer brand

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Brewing up a VTR high for a leading beer brand

Our latest case study showcases how we toasted success with our client – a leading international beer brand – on a campaign to drive brand engagement.

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Sport leaps +10% on the Grand National (w.e April 16)

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Sport leaps +10% on the Grand National (w.e April 16)

The Grand National – British horse racing’s biggest single race – took place on Saturday, 15 April. Interest in the race increases weekly page views for Sport by an average of +10%. Reading the Nation has more.

Coronation set for crowning glory at Ozone

Coronation set for crowning glory at Ozone

The Coronation of King Charles and Queen Camilla takes place next month and – as we saw with last year’s Platinum Jubilee – our premium publishers and nationwide audience are gearing up for this historic occasion.

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Homeowners spring into sprucing-up action (w.e April 9)

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Homeowners spring into sprucing-up action (w.e April 9)

Easter week came with a couple of gloriously sunny days which can only mean one thing Brits – get outside, spring clean and get the house and garden in order. Reader interest in every area connected with sprucing up the home increased and we expect to see similar engagement during the May bank holidays.

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Travel soars on school break and Easter hols (w.e April 2)

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Travel soars on school break and Easter hols (w.e April 2)

Engagement with our Travel category grew to its highest weekly level since last August as the Easter holidays began, with topics including last-minute locations, road and rail travel, and travelling with children all driving growth.

Horse Racing jumps 8.5 times on the Grand National

Horse Racing jumps 8.5 times on the Grand National

British sporting obsession The Grand National takes place in mid-April and we see interest in our Horse Racing content jump. With engagement growth in the week the race takes place expected to be significant, we take a look at the impact of British horse racing’s biggest single race.