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Q4 – the golden quarter – is the busiest and most wondrous time of the year. With the year’s fourth quarter already flying along, we gift you our five gold rings – our golden quarter insights from Ozone.
Last week, party conference season and a significant Scottish by-election result put Politics in the nation’s gaze. More than 50m page views for the topic were +23% higher than the weekly average this year. Our latest Reading the Nation has more.
Victory for Europe at the Ryder Cup last week sent millions of Sport-loving Brits putty for our Golf content. Our premium publishers’ expert punditry, live round-by-round reporting, analysis and interviews with the winners and losers sent engagement with Golf soaring 4.9x higher week on week.
Our Television category is our sixth largest by total annual engagement and, last week, the start of the autumn programming schedule grew engagement with the category by +29% as Brits read about the telly that’ll keep them entertained over the winter months.
Last week, the launch of Apple’s latest hugely desirable smartphone, the iPhone 15, and a brace of new wearables at the tech giant’s annual Wanderlust event excited our army of 30m tech fans as we lead into Q4 – the biggest quarter of the year for Tech & Computing.
The Rugby World Cup kicked off at the weekend to drive engagement with content about the sport. Up +59% week on week, more than 7m Rugby page views was a high for the year and 2.4x higher than the 2023 weekly average.
The seven days to Sunday, 3 September drew the month of August to a close, so this week’s Reading the Nation takes a closer look at the key categories showing the most growth last month.
The final bank holiday of the summer brings a party atmosphere to revellers across the country. With the Reading and Leeds, and All Points East festivals and Notting Hill Carnival all taking place across the long weekend, it’s no surprise we see engagement with related content take off.
