Measurement

Case study: Ozone display ads receive +60% more attention

Case study: Ozone display ads receive +60% more attention

Insights from leading eye-tracking specialist, Lumen Research has shown display ads on Ozone receives +60% more attention versus other digital inventory, with outstream video receiving +46% more attention.

Ozone ranks as the largest single publisher platform in first PAMCo inclusion

Ozone ranks as the largest single publisher platform in first PAMCo inclusion

According to PAMCo data released today, The Ozone Project, the UK’s leading high quality digital advertising environment, is the largest single publisher platform with an impressive reach of 42.6 million adults on a monthly basis. The Ozone Project reaches 33.6m adults every week (79% of its monthly total) and 19.4m on a daily basis (46% of monthly reach).

Marketing trends: Digital measurement in 2020

Marketing trends: Digital measurement in 2020

Our CEO Damon Reeve discusses how the shift from adtech to effectiveness measures should be at the fore of advertisers’ minds…