News

Case study: The power of sentiment in campaign optimisation

Case study: The power of sentiment in campaign optimisation

In partnership with AA and Goodstuff, The Ozone Project reveals the results of a live campaign that demonstrates how brands can take advantage of the reader attention delivered by emotionally-driven editorial in premium environments. Craig Tuck explains how.

Introducing the ABC of Ozone

Introducing the ABC of Ozone

They say good things come in threes - something that is reflected in the story we’re currently sharing with our customers. The ABC of Ozone looks specifically at a trio of areas that we believe are of critical importance to advertisers and agencies at the moment; Attention, Brand Impact and, of course that perennial festive favourite, Christmas.

Opinion: Digital bananas - establishing a fair trade in digital advertising

Opinion: Digital bananas - establishing a fair trade in digital advertising

The Ozone Project’s CEO, Damon Reeve, writes for WARC on the need for a fairer digital ad ecosystem and draws comparisons with the principles of Fair Trade and how they could be applied.

Win big with Ozone's 'Twelve Weeks of Christmas'

Win big with Ozone's 'Twelve Weeks of Christmas'

For twelve weeks, from Wednesday 16th September, we’ll be giving you the chance to win one of five £100 gift cards that might just come in handy for your own Santa-style shop. That’s a sack-busting £6,000 worth of prizes to be won over the next 12 weeks.

Latest PAMCO: 64% of our monthly readers visit daily

Latest PAMCO: 64% of our monthly readers visit daily

The latest PAMCo results released today shows that 63% of Ozone’s monthly adult audience will visit the alliance’s sites each day, with 91% reading the premium content every week.

Ozone's entry for 'Media Brand of the Year'

Ozone's entry for 'Media Brand of the Year'

Thanks to an unprecedented collaboration between the UK’s biggest publishers, The Ozone Project has built a digital advertising environment - based on trust and fairness - to meet the needs of the modern marketer. Over the past twelve months, Ozone has made great strides in positively changing the digital landscape for advertisers and agencies.

Opinion: IAB Europe unveils TCF V2.0

Opinion: IAB Europe unveils TCF V2.0

Our CEO Damon commends the involvement of premium publishers in shaping the latest iteration of TCF v2.0 launched by IAB Europe…

TCF v2.0 - more control for readers and publishers

TCF v2.0 - more control for readers and publishers

As an advertising business owned by the UK’s leading publishers, Ozone is very supportive of TCF v2.0, and in particular the high level of input that has been sought from premium publishers through its creation.