Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

News

,

Spotlight on the Ozone team: Karen Ritchie

,
Spotlight on the Ozone team: Karen Ritchie

In the latest update with our team members, we talk to Karen Ritchie about her role heading up account management for our publisher stakeholders and its importance for the strength of our alliance.

,

Opinion: How brands are planning for Christmas 2020

,
Opinion: How brands are planning for Christmas 2020

The most wonderful time of the year has become the most unusual, with the majority of the UK currently in lockdown. This year so many pivotal moments have been cancelled across the past eight months, the only certainty for many is that Christmas will, in some guise, be celebrated come the 25th of December.

New ways for you to engage with Ozone

New ways for you to engage with Ozone

At Ozone, our aim is to make it as easy as possible for advertisers and agencies to reach highly engaged audiences at platform-level scale. Thanks to this new investment from our publisher shareholders we are creating even more ways for our customers to work with us.

,

The Ozone POV - Premium Only Video from the nation's leading publishers

,
The Ozone POV - Premium Only Video from the nation's leading publishers

From the early days of Ozone, our video solutions have been a key part of campaign success for many clients, and as we ramp-up investment in our advertiser solutions across the board, we’re delighted to announce the great strides we’ve made with our Premium Only Video (POV) offering.

,

Opinion: Time for a digital effectiveness reset

,
Opinion: Time for a digital effectiveness reset

Efficiency versus effectiveness. Short-term metrics versus longer-term brand-building. Digital advertising as an afterthought versus digital advertising as an essential channel in the overall campaign mix. All hotly debated topics also the main talking point at the ‘Time for a Digital Effectiveness Reset’ session hosted by Ozone for MediaCom’s Transformation Week 2020.

Ozone publishers scale investment to meet growing advertiser demand

Ozone publishers scale investment to meet growing advertiser demand

The next chapter of growth for the premium publisher alliance will deliver greater transparency, fairness and trust in programmatic advertising for advertisers.

,

Another record audience reach for Ozone

,
Another record audience reach for Ozone

Continuing our 2020 trend of consistent growth, the latest Comscore data shows The Ozone Project to be on an all time high when it comes to reader reach.

,

Ozone is 'Media Brand the Year' 2020

,
Ozone is 'Media Brand the Year' 2020

Everyone loves a bit of recognition, and with 2019 being our first full year in existence, it has been wonderful to see the progress we’ve made reflected in a number of wins and shortlists in our industry’s awards.