Reacting to the IPA Bellwether Q4 2020 report, Ozone CRO Craig Tuck points to a cautious optimism for the months ahead, and the importance for marketers to ensure their ad spend ends up in quality digital environments.

Our CEO Damon appears alongside other industry leaders to discuss what key trends will impact in 2021; citing transparency, value of first party data, digital campaign measurement, ethical use of data, and closer advertiser relationships as areas to continue to watch.

Ozone’s CRO, Craig Tuck, says getting “up close and personal” with advertisers and agencies will be vital to our success in 2021 in a comment piece first published as part of Mediatel’s ‘media and advertising 2021: strategies for success’ series.

When asked about industry predictions this time last year, I can’t imagine anyone would have anticipated the incredible disruption we’ve experienced in the past nine months. The impact of COVID-19 has permeated every industry, accelerated digital growth and it’s highly likely as we move into 2021 that the pandemic will continue to impact both positively and negatively on the world of programmatic.