INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Our Agency Sales Director Natalie Dawson says our recent study with Lumen clearly demonstrates the importance of including quality, high engagement online environments in the marketing mix.
Reading the Nation, for the 7 days to 28th November, focuses on Television as I'm a Celebrity... Get Me Out of Here! series 21 began and Giuseppe Dell’Anno’s Great British Bake Off win grew engagement with the category by +20% compared to the week before.
Our penultimate issue of The Attention Monthly this year focuses on our new attention study with Lumen and more fabulous Ozone insight, with our Shopping and Healthy Living categories under the spotlight.
Reading the Nation, for the 7 days to 14th November, focuses on shopping as we saw growing engagement with the category as page views increased +13% versus the week before; growth that was largely driven by Singles’ Day on 11th November and the build up to Black Friday.
With December excess only weeks away, we here at The Ozone Project think the nation’s attention isn’t just focused on having oodles of festive frolics but that it’s also tuned in to doing so with one eye on their wellbeing, as healthy living - a key pandemic trend - continues.
Reading the Nation, for the 7 days to 14th November, focuses on shopping as we saw growing engagement with the category as page views increased +13% versus the week before; growth that was largely driven by Singles’ Day on 11th November and the build up to Black Friday.
Ozone has hired Joao Barbosa into the newly-formed role of Director of Data Operations, reporting directly to the company’s Chief Technology Officer, Scott Switzer.
Reading the Nation, for the 7 days to 7th November, focuses on COP26 and sustainability content as last week’s climate change conference kick off drove engagement with related content, including an additional +12% weekly page views growth for our science category.
