Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

News

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Car buyers eye new wheels in the build up to March (w.e January 22)

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Car buyers eye new wheels in the build up to March (w.e January 22)

The cold snap may have driven car readers to content about keeping their motors running during the big freeze, but much of last week’s +25% page views growth for our Automotive category is due to expected interest in new cars in the build up to March’s new registration plate launch.

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'New Year bounce' for Property content (w.e January 15)

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'New Year bounce' for Property content (w.e January 15)

With housing such a topic of interest in the first few weeks of any year as potential buyers, sellers and renters assess their options, it’s no surprise that there’s been continued growth in engagement with our Property content. Up +15% last week, 6.4m page views is the third consecutive week of growth for the category.

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Spare boosts Books and new year's focus on Personal Finance (w.e January 8)

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Spare boosts Books and new year's focus on Personal Finance (w.e January 8)

Last week, while Books & Literature page views more than doubled as the official release of Prince Harry’s autobiography ‘Spare’ – due out this week – was scuppered by leaks, there was early January growth for our Personal Finance content.

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Twixmas growth for planning ahead content (w.e January 2)

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Twixmas growth for planning ahead content (w.e January 2)

Our first Reading the Nation of 2023 takes a look back at the final week of the year – also known as Twixmas – which sees a significant and swift shift in the nation’s reading habits, as content about planning ahead takes precedence.

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Cold snap boosts related content interest (w.e December 11)

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Cold snap boosts related content interest (w.e December 11)

With temperatures hitting the minus numbers and the UK seeing its first snowfall of winter, our latest Reading the Nation focuses on how the change in weather can affect the nation's reading habits.

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Travel and holiday planning begin to warm up (w.e December 4)

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Travel and holiday planning begin to warm up (w.e December 4)

Reading the Nation this week focuses on growing engagement with our Travel content. With millions of footy fans finding the hot weather of Qatar simply too hard to resist, we dive into travel ahead of a busy Q1 2023 for the category.

The Christmas countdown – key dates for December 2022

The Christmas countdown – key dates for December 2022

The Christmas countdown has begun and with a busy few weeks to come we have summarised our key December dates to ensure the smooth delivery of festive campaigns for our customers

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World Cup kicks off a winter sport rush (w.e November 27)

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World Cup kicks off a winter sport rush (w.e November 27)

With the long awaiting winter World Cup beginning last week, engagement with our Sport content increased week on week with more than three-quarters of all Sport page views Football focussed our latest Reading the Nation shows.